As one of eleven children, Peter learned everything he needed to know about collaboration, negotiation and the true meaning of a sharing economy by the time he was in kindergarten. Today he facilitates companies through critical change to meet their business objectives. Peter has served in senior leadership positions on both client and agency sides, and has helped industry-leading companies develop new products, enter new markets, expand market share and increase customer engagement and loyalty. Strong on innovation and data-driven marketing strategy, he develops programs focused on clients’ most challenging goals. Peter is a passionate mentor in his personal and professional life, and he was recently named to the board of directors for On the Road Lending, a non-profit organization dedicated to providing accessible transportation to those in need.
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Making sense out of the nebulous is where Rob Lipscomb’s talents add huge value for Ascend’s customers. A behavioral scientist with a flair for marketing, Rob has established himself as a “go-to guy” when analysis of database information to create effective motivational campaigns comes into play.
Responsible for marketing research, list management and loyalty programs at such well-respected companies as Verizon, Mary Kay and BeautiControl, we’re delighted to have Rob on the Ascend team.
Earning a B.S. in Psychology from the University of Houston and a Master of Science in Experimental Psychology from the University of North Texas, Rob is well qualified to take data analysis to the next level. Married for 30 years with two grown children, his interests include golf, back-yard barbecue, and playing his trumpet.
“I enjoy the variety of projects, the flexibility and interacting with so many smart and engaging people,” Rob says of his experience at Ascend.
A little known fact about Rob is that he restored and drove a Model A Ford in high school. Rob clarifies, “Just to be clear, it was already very old when I owned it."