Customer Engagement Resources from the American Marketing Association

I just discovered an informative online resource from the American Marketing Association dedicated to best practices in Customer Engagement that I wanted to share.

Customer engagement is all about creating a bond between a brand and its audience, and the AMA offers a plethora of information, expert insights and educational opportunities to help you accomplish that aim.

You’ll find links to the latest engagement-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.