What is Real Engagement Marketing?

Wanted to share this excellent article in CMSWIRE.com that explores the true definition of engagement marketing. The author, Barry Schaeffer has some excellent points on. “…if we are to be successful at it we must get down to some core realities and opportunities in today’s marketplace.”

He quotes from a favorite book of mine by Gail Goodman, CEO of Constant Contact, entitled, “Engagement Marketing,” on “delivering a WOW experience, enticing customers to keep in touch, and engaging customers on a regular basis.”

Key Points in the Article:

  • Know Your Customers
  • Tailor Your Approach
  • Broaden Your Toolkit