How can you achieve authentic engagement with your customers?

Interesting blog post from with five informative tips to fine tune your content marketing metrics.

My favorite takeaways:

Set Your Sights on Authentic Engagement

You need to focus on delivering relevant and engaging content so you provide enough value to keep your brand within reach.

Quick synopsis of five tips:

  1. House your company’s knowledge in a central location
  2. Record customer pain points.
  3. Deploy targeted campaigns.
  4. Contribute to relevant publications.
  5. Distribute using the right channels.