Market to teens? Key insights from PEW Research to enable your campaigns!

Pew Research teens

Do you market to teens?  Here is the latest PEW Research Report on Teens, Social Media and Technology.  This article is packed with current insights.

Some key stats:

  • Facebook is the most popular and frequently used social media platform among teens; half of teens use Instagram, and nearly as many use Snapchat
  • 71% of teens use more than one social network site
  • Middle and upper income teens lean toward Instagram and Snapchat
  • Smartphones facilitate shifts in teens’ communication and information landscape
  • Girls dominate social media; boys are more likely to play video games