Pi Architects Workshop Documentation June 2015


OVERVIEW

Over the course of one half day workshop, Pi Architects and Ascend Marketing collaborated in Luma Institute structured discovery sessions to uncover insights to guide the Pi Architect's website redesign project.

Using the navigation structure below, recaps and documentation of each workshop has been outlined.

WORKSHOPS

We held three workshops over the course of one half day with the following attendees:

  • Greg Hunteman, Pi Architects
  • Mark Warrick, Pi Architects
  • Abby Schroer, Pi Architects
  • Ryan Reed, Pi Architects
  • Nick Bruhn, Pi Architects
  • Brian Warne, Pi Architects
  • Nicole Johnson, Pi Architects
  • Charla Goss, Pi Architects
  • Tina Schweiger, Ascend Marketing
  • Jacquelyn Chastain, Ascend Marketing
  • Tracy Gray, Ascend Marketing

On 6/29/15, we completed the following workshops at Pi Architects

  • Rose, Thorn, Bud
  • Bull's-eye Diagramming
  • Abstraction Laddering
  • Persona Profiles
  • Prototyping

WORKSHOP IMAGE GALLERY


ROSE, THORN, BUD

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This workshop allowed the team to identify what components of the current site were positive (roses), which had potential (buds), and which were negative (thorns). Essentially, we focused on the existing site's pros and cons in order to recontextualize them in the next workshop. 

ROSE (PINK)

  • Top bar has adequate white space/breathing room
  • Photo on home page
  • Good content
  • Easy to navigate
  • Responsive
  • Fast
  • Less
  • Fresh and New
  • Color palette
  • Fresh colors
  • Not generic
  • Testimonials
  • Afford it, good design, opens on time, licensed
  • More
  • Client login
  • Hiring page
  • Company culture
  • Fresh Pi story
  • Current, relevant information
  • Press kit
  • Social integration
  • Blog
  • Shows breadth of work
  • Communicates wider services within narrow field
  • We are a national company
  • Clear position on senior living
  • Confident in who we are
  • Photo is sentimental and sends the message
  • People in photos
  • High quality images (more)
  • Friendly
  • Info accessible from home
  • Legible
  • Concise
  • Legitimate client validation

BUD (YELLOW/GREEN)

  • Client PortaL
  • Client login page
  • Hiring page with resume submission
  • S.E.O. audit
  • Wider audience with multiple services of design
  • About page good but buried
  • “On the boards” section for current projects
  • We have a lot of good, new, fresh content
  • Testimonies are good but dated, maybe videos?
  • Reference page “in their words”
  • Press kit page
  • Blog – thought, leadership, current 
  • Social engagement
  • Mobile friendly 
  • Good exposure in market place
  • Services at top could be live links
  • Staff bios
  • Refine and develop story
  • Culture page (office pic outside & inside working) 
  • Dynamic but simple
  • More focus on quality image

THORNS (BLUE)

  • Too much text
  • Too wordy
  • Too much type, not enough images
  • Too many images that are not of high quality 
  • No people using our design in our photographs
  • Portfolio is hard to go through; need to have scroll
  • Info in portfolio not on one page
  • Portfolio not intuitive
  • Slow
  • Not responsive
  • Too static
  • Safe and generic
  • Top line isn’t clickable
  • Navigation menu is clunky
  • Type is hard to read
  • Mobile device
  • Scalability
  • Too small on screen, does not re-size
  • Landing page? Why?
  • Client quotes
  • Don’t need quotes anymore
  • Consolidate “firm” and “process” into one
  • Media/Publication not by year
  • Trying to justify who we are
  • Does not communicate senior living
  • Seems older – generic, color

 

 

BULL'S-EYE DIAGRAMMING

bull'seyediagramming.JPG

The team participated in this workshop following the rose, bud, thorn exercise in order to identify priorities.

PRIMARY (CENTER CIRCLE)

  • We are a national company
  • Not generic
  • Communicates wider services within a narrow field
  • Friendly
  • Concise
  • Info accessible from home
  • High quality images, more images
  • Clear positioning in senior living
  • Photo sentimental, sends the right message

SECONDARY (SECOND CIRCLE)

  • People in photos
  • Company culture
  • Fresh colors
  • Shows the breadth of our work
  • Confident in who we are
  • Social integration
  • Blog
  • Current, relevant info
  • Fresh Pi story, cool

TERTIARY (OUTSIDE CIRCLE)

  • Press kit
  • Hiring page
  • Client login
  • Legitimate client validation 
 

ABSTRACTION LADDERING

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This workshop allowed us to expand and narrow the focus of the the problem statement we defined above.

 

INITIAL STATEMENT

WE SERVE A NATIONAL CLIENT BASE WITH A FOCUS ON SENIOR LIVING, PROVIDING PLANNING, ARCHITECTURE, LANDSCAPE ARCHITECTURE, AND INTERIOR DESIGN SERVICES.

WHY?

We want to make a better place for people to live

NEW STATEMENT

We create communities designed to not only meet the needs of the residents, but also the needs of the families, staff, and the flow of their operations.

WHY?

A poorly designed building can be a burden. We believe a community is more than the individual. Honor what the resident has given.

NEW STATEMENT

When the design of the building/community takes care of basic needs with ease, it allows the residents to elevate their focus to the higher level of needs.

WHY?

Self-satisfaction of the designer's needs. We are a good steward of civilization. Make the world a better place.

NEW STATEMENT

Pi Fulfill. Pi Harmony.

 

HOW?

We get to know the client and why and how they (we) do things.

NEW STATEMENT

We team closely with our clients to understand their operational philosophies, allowing us to provide senior-living focused services.

HOW?

Charettes, interviews, research, and broad investigation into each area of practice. Constant check-ins and post project evaluations.

NEW STATEMENT

We have developed intrinsic knowledge through years of working with senior living organizations that allow us to bring unmatched perspective to your projects. 

HOW?

The people, the process, and the passion/drive.

NEW STATEMENT

Our team members are not only knowledgeable and focused in senior living but also have an internal drive for continuous improvement.

 

PERSONA PROFILES

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In this workshop, each participant was assigned a stakeholder and given a piece of paper to define the mindset, characteristics, needs, and goals of that person.

mrs.smith.JPG

Resident

Mrs. Smith / Female / 70

Mindset Quote

“I want to maintain the life style and level of activity that I am used to but with support and care services available when needed.”

Needs

  • Increasing support through time
  • Help transitioning from life at home to life in a senior living building/community
  • Indoor and outdoor amenities

Goals

  • Stay active, social, engaged
  • Feel “at home” with a space that meets their specific needs
  • Feel like an active participant in the decisions made
 
Notes  Tracy is driven to do the best, is passionate about family, prioritizes quality, and is knowledgeable, but not with senior living.   

Notes 

Tracy is driven to do the best, is passionate about family, prioritizes quality, and is knowledgeable, but not with senior living. 

 

Family Member

Tracy / Female / Late 40's / SAHMOR Executive

Mindset Quote

“Is this facility a reputable one and will they take care of my mother’s needs (i.e. will my mom be happy)?”

Needs

  • Newer building
  • Clean and fresh
  • Good staff
  • Good reputation
  • Good value
  • One building vs. a large set of buildings
  • Looks like a home, not a hospital!
  • Location to family

Goals

  • Take care of family's needs
  • Happy life
  • Worry-less
 
  Notes Bob is focused, competent, hard-working, efficient, not distracted or impressed, organized, and real.

 

Notes

Bob is focused, competent, hard-working, efficient, not distracted or impressed, organized, and real.

BUILDER

Bob the Builder / Mostly Man / 40 / Boss

Mindset Quote

“Can I build it – yes I can – on schedule, under budget, and without incident”

Needs

  • Straight answers aka no b.s.
  • Clear information that is concise and to the point
  • Technical competence
  • Simple to understand
  • Business based decisions

Goals

  • To hire a design firm with its feet on the ground – based on reality – not fluffy design stuff
  • Firm needs to produce a design that meets mindset quote so that I can meet my goals on schedule, under budget, and without incident

 

 

 
       

   

 

 

INVESTOR

Jamie Dymon / Male / 45-65 / Director of Investment; VP of Senior Living

Mindset Quote

“Seeking the highest available returns in markets that pose favorable fundamentals with the least amount of risk”

Needs

  • New investment opportunity
  • Well-written business plans supported by (?)
  • Players with a track record of completed projects; credit worthy
  • Network with industry of focus
  • Capital
  • Ability to understand supply/demand fundamentals of target industry

 Goals

  • Increase earnings on deployable capital
  • Minimize delinquent loans
  • Identify repeatable, profitable investment opportunities
  • Mitigate risk: identify teams 
 
  Notes Susan is a happy, family-oriented, talkative, outgoing, and energetic mom, daughter, and believer. 

 

Notes

Susan is a happy, family-oriented, talkative, outgoing, and energetic mom, daughter, and believer. 

Family Member

Susan / Female / 45 / Daughter

Mindset Quote

“I want to find a place that will ensure my parents happiness, interest, comfort, and independence while I am away. Help them stay connected with our family around the country and truly love and care for them as family”

Needs

  • A home for my parents
  • Quality care
  • Genuine love for my parents
  • Willingness to make distant family relationships work
  • Family oriented
  • Engaging

Goals

  • Independence
  • Happiness
  • Safety
  • Connectedness
  • Home
 
  

  

DEVELOPER

David Simon / Male / Mid 40's / Chief Development Officer

Mindset Quote

“This building had better by easy to run and good for the residents”

Needs

  • A building that is easy to run
  • A happy staff
  • Happy Residents
  • A good standing with state agencies
  • A generous developer
  • A marketable building

Goals

  • Lots of families excited to move their parents in
 
  Notes Jack is energetic, experienced, composed, and pragmatic. He is used to being deferred to, has a wine knowledge base, likes to win, and wants a legacy.

 

Notes

Jack is energetic, experienced, composed, and pragmatic. He is used to being deferred to, has a wine knowledge base, likes to win, and wants a legacy.

PARTNER

Jack / Male / 58 / Partner

Mindset Quote

“Convince us you’re going to use our money to make us more money.”

Needs

  • Sound research
  • Confidence in product
  • Proven track record
  • Innovation
  • Predictable outcomes

Goals

  • Increase assets
  • Immediate (timely) returns on investment
  • Moderate involvement
  • Mailbox money
  • Future profitability

 

 

 
  Notes John is a Republican with a Type A personality who is money-focused, growth-minded, self-centered, and successful, and does not take no for an answer.

 

Notes

John is a Republican with a Type A personality who is money-focused, growth-minded, self-centered, and successful, and does not take no for an answer.

PRESIDENT

John / Male / 48 / President

Mindset Quote

“I want to create a great building but I need to make money and keep my investors happy."

Needs

  • Profit
  • Happy executives/staff
  • Easy process
  • Proven team
  • Affordable services
  • Comfort and trust
  • Growth

Goals

  • Successful project
  • Easy to finance
  • On schedule
  • On budget
  • Full
  • Profitable
  • Something to be proud of

 

 
  Notes Tom is right out of college and needs some experience but is ambitious, confident, seeking the best, and has good design and problem-solving skills. 

 

Notes

Tom is right out of college and needs some experience but is ambitious, confident, seeking the best, and has good design and problem-solving skills. 

Potential Hire

Tom Phillips / Male / 22

Mindset Quote

“I want to be a part of a hardworking, successful team that will pay well and who will mesh with my skills and ideas. I also want to gain knowledge to do my best work and improve around experts.”

Needs

  • Money and Stability
  • A credible job he cab be proud of

Goals

  • Be a part of a team of smart, creative individuals
  • Be a part of an upward moving, progressive firm that does good work
  • Gain new skills and improve upon current one

 

 

 

 

 

 
  Notes Theresa is caring, loving, nurturing, motherly, put together, and sensitive and is sheltered from a particular mindset. She wants to have a well-run household and to be like family to the residents.

 

Notes

Theresa is caring, loving, nurturing, motherly, put together, and sensitive and is sheltered from a particular mindset. She wants to have a well-run household and to be like family to the residents.

Staff Member

Theresa Whittington / Female / 50's / Director

Mindset Quote

“Provide loving care and a true home for residents.”

Needs

  • Money to have a decent building
  • High quality staff
  • Loving volunteers
  • Lots of extra services (massage, manicures/pedicures, bistros, pet therapy)

Goals

  • Provide meaningful things for residents to spend their time on (something that satisfies them internally)
  • Good food
  • Pets
  • Outdoor times/space
  • Fresh air (open windows)
  • Music
  • Spiritual enrichment/growth activities

 

SCHEMATIC DIGRAMMING

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As the final part to our workshop, we pulled together all of our discussions and findings to create a potential wireframe or digram for the new website design. With our personas in mind and our bulls-eye diagramming notes, we built a site that was functional for both the client and the user. 

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