VZ-Q2 2016 Campaign brainstorm


Tuesday April 5, 2016

Attending / Participating: All-hands Ascend Marketing staff
Facilitating / Participating: Tina Schweiger

We started with "what's on your radar" 

To get a level set on what was on everyone's mind, we created a radar with the following categories: 

  • Client - Cross Functional Collaboration
  • Internal - Cross Functional Collaboration
  • Data
  • Open
  • Tools
  • Client Product

We each filled out notes itemizing for discussion what was on our radar and how important. See picture: 

RADAR #1

RADAR #1

 

We pulled out some items immediately for discussion:

  • In-person quality cross-functional collaborations in both internal and client relations
  • Integrated tools and how to minimize what we use, properly training and understanding of the tools, optimization, and turn-around
  • Journey mapping, documentation, and aligning expectations
  • Personal behavior of data
  • Clear client ownership and accurate time reading

 

Overall, we realized that there were many issues to tackle in just how we work together as a team and with our clients. 

That led us to discussing the client structure and internal structure. 

RADAR #2

RADAR #2

We had a discussion about how we are structured and looked at the visualization. We talked about how we build the program trackers and how we could tie people to hours with a clear view of how we are organized as well. 

CHART #1

CHART #1

CHART #2

CHART #2