Making sense out of the nebulous is where Rob Lipscomb’s talents add huge value for Ascend’s customers. A behavioral scientist with a flair for marketing, Rob has established himself as a “go-to guy” when analysis of database information to create effective motivational campaigns comes into play.
Responsible for marketing research, list management and loyalty programs at such well-respected companies as Verizon, Mary Kay and BeautiControl, we’re delighted to have Rob on the Ascend team.
Earning a B.S. in Psychology from the University of Houston and a Master of Science in Experimental Psychology from the University of North Texas, Rob is well qualified to take data analysis to the next level. Married for 30 years with two grown children, his interests include golf, back-yard barbecue, and playing his trumpet.
“I enjoy the variety of projects, the flexibility and interacting with so many smart and engaging people,” Rob says of his experience at Ascend.
A little known fact about Rob is that he restored and drove a Model A Ford in high school. Rob clarifies, “Just to be clear, it was already very old when I owned it."