Ameriflex and Acorda: Finalists for DFW AMA Marketer of the Year Awards


Ameriflex and Acorda: Finalists for DFW AMA Marketer of the Year Awards

We are pleased to share that two of our clients, Acorda Therapeutics and Ameriflex were selected as finalists for the Dallas/Fort Worth American Marketing Association Chapter 2015-2016 Marketer of the Year Awards.

The American Marketing Association is one of the largest marketing associations in the world, and the Dallas/Fort Worth chapter celebrates its 60th anniversary this year. The Marketer of the Year Awards recognizes excellence across the marketing spectrum.

Acorda Therapeutics sponsored a catalog to accompany the Raw Beauty Project NYC, an innovative visual arts project designed to celebrate the lives of women with disabilities, redefine beauty and unleash potential for all women. The catalog is a visually-arresting piece that reflects the beauty and inspiration of the photographic exhibit of women captured on camera in a variety of “unexpected” ways.

Ameriflex sought better understanding of the end user decision makers and the broker in the company’s target market space. We worked with them on an innovative and unique market research effort that produced key insights into its sales process and the customer buying process which led to revamping of Ameriflex’s entire customer service function.

Congratulations to both companies! We look forward to taking part in more strategic and marketing innovation in the future.

 

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