Insights from the 20th Annual KPCB Internet Trends Annual report


KPCB Internet Trends

Just finished reading the 2015 Internet Trends report by Mary Meeker, a longtime Internet analyst and current partner at prominent VC firm Kleiner Perkins Caufield & Byers. You can view the slide show of the entire presentation and download a PDF athttp://www.kpcb.com/internet-trends.

VentureBeat.com has an informative synopsis article that summarizes key findings from the report.

Some findings I found interesting:

Who uses the Internet?

There are now 2.8 billion Internet users globally, up 8 percent in 2014, and that there are 2.1 billion smartphone users now, up 23 percent in 2014.

Advertising

“Mobile remains compelling” for advertising and monetization, said Meeker. “We remain very optimistic about mobile ad spending, and print remains way over-indexed for the time spent.”

“Increasingly, we’re looking at video on our small screens,” Meeker asserted.

Messaging

Speaking of today’s messaging leaders, Meeker listed them as follows: WhatsApp, WeChat, Facebook Messenger, Kakao, and Snapchat. Meeker expects these apps to evolve into multipurpose content hubs over time. We’re already seeing this with Snapchat (think: Discover) and Facebook (think: Facebook Instant Articles).

On-demand

Moving on, Meeker noted the increasingly on-demand nature of the technology industry. “Consumers increasingly expect that they can get what they want when they want it. … This fundamentally changes the underpinnings of business,” Meeker said.

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