Download this informative Mobile Advertising Around the Globe: 2015 Annual Report from Marin Software to get the latest trends regarding the usage of smartphone and tablet devices across search, social, and display which are critical for reaching consumers.
Three specific findings highlighted in this report are:
1. Mobile device adoption amongst consumers continues to grow relative to desktop.
2. Consumers are more likely to use mobile devices for product research than desktop.
3. Consumers are still much more likely to convert on desktop.