Enjoyed reading this excellent article from PR Newswire listing 5 Steps for Building Your Blog’s Influence, plus a link to two informative webinars.
Quick summary of the steps:
Step 1: Find, document, and stick with your focus.
Step 2: Understand and own your uniqueness.
Step 3: Listen to your audience
Step 4: Be patient, take risks, and evolve.
Step 5: Promote and nurture.