Lessons Learned from five of the Most Successful Marketing Campaigns of the Last Decade


Very informative blog post from Hootsuite on lessons learned from five of the Most Successful Marketing Campaigns of the Last Decade.

Here’s a quick recap of those lessons we can all learn from:

  1. Ignore conventional marketing. Instead be memorable.
  2. Make your audience a part of the campaign.
  3. Distinguish your brand from the competition.
  4. Know your audience and cater ads to their interests.
  5. Use humor.
  6. Take risks.
  7. Play to people’s emotions.
  8. Don’t be afraid to put your product on the sidelines.
  9. Support a meaningful cause and share it with your audience.
  10. Try to start a movement with your brand at the center of it.

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