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Your partner in engagement. Through and through.


What does a new breed of marketing services provider look like? It looks just like Ascend, delivering end-to-end services to support every step of your customer engagement strategy.

Capturing Customer Insights • Designing Brand Experiences • Delivering the Experience • Optimizing Performance

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Your partner in engagement. Through and through.


What does a new breed of marketing services provider look like? It looks just like Ascend, delivering end-to-end services to support every step of your customer engagement strategy.

Capturing Customer Insights • Designing Brand Experiences • Delivering the Experience • Optimizing Performance

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Capturing Customer Insights


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Capturing Customer Insights


First things first – deep customer insight.

Powerful customer engagement can only happen when you understand the customer deeply. Who is she? What are her preferences? How does she interact with your brand? How are they similar or different from your other customers? We help you understand your customer inside and out as the foundation of your engagement strategy.

 
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Database Development and Support

Building, maintaining, and enhancing customer databases and CRM systems

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Customer Analytics and Profiling

Deep data analysis and data modeling

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Targeting and Segmentation
 

Applying advanced data modeling techniques to identify high opportunity market segments and target groups

 
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Designing Brand Experiences


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Designing Brand Experiences


A master plan for engagement.

With knowledge of customer needs and desires secured, we work with your team to develop a detailed blueprint for the total customer experience with your brand. At the high level, we create an overall program architecture. At the human level, we design the compelling experiences that bring powerful engagement to life.

 
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Program Concept and Architecture

Strategies for campaign/experience architectures, digital marketing concepts and new products

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Brand Development
 

Defining and designing the brand, visually and experientially

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Experiential Design
 

Designing and integrating the digital, print and other elements of the marketing program

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Creative Support
 

Visual design and copy writing to support all aspects of the brand experience

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Delivering the Experience


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Delivering the Experience


Touchpoints of a meaningful relationship.

Ascend supports all channels of engagement, helping you connect with your customers at key touchpoints, presenting an extraordinary experience wherever they are. We expertly manage social media and other digital channels, deliver effective email and direct mail campaigns and work side by side with sales teams and call center staff to ensure every customer interaction yields a quality brand experience.

 
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 Web Marketing
 

Website development, online advertising, and digital integration

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Content Marketing

Content development, curation and program management

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Email and Direct Mail

Delivering email and direct mail programs, and managing integrated communications streams

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Social Media
 

Implementing social media platforms, managing ongoing programs, and monitoring audience response

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Mobile

 

Design and implementation of mobile web, web, app, and advertising

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Sales and Service Channels

Equipping, training, and motivating sales teams and call centers for improved customer handling

 
 
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Optimizing Performance


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Optimizing Performance


Measure. Optimize. Repeat.

Customer engagement doesn’t end with brand interaction. It’s a dynamic process requiring continual learning and enhancement after each cycle of experience. Diligent tracking, measuring and fine-tuning where needed – we deliver closed-loop performance management to ensure our clients’ engagement strategies are fully optimized on the journey to true customer engagement.

 
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Program / Campaign Assessment

Campaign, media and web analytics to identify performance improvement opportunities

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Dashboard Development and Support

Developing and maintaining integrated dashboards to support team performance

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Performance Management
 

Facilitating and supporting the performance management function for marketing and sales departments

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Channel Optimization
 

Assessing and monitoring channel performance to optimize efficiency