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Your partner in engagement. Through and through.


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Your partner in engagement. Through and through.


What does a new breed of marketing services provider look like? It looks just like Ascend – capturing and analyzing data, aligning it with marketing goals, uncovering behavioral history, deploying cutting-edge customer journey platforms, architecting and delivering the journey, evaluating and optimizing performance quickly. Altogether, delivering end-to-end services for to support every step of your customer engagement strategy.

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Capturing Customer Insights


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Capturing Customer Insights


First things first – serious marketing discovery.

Powerful customer engagement can only happen when you gain a complete understanding of the landscape – the industry category, target audience, product positioning, brand goals, customer lifecycle insight, strategic objectives. Discovery is the foundation of the value we bring to your brand.

 
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discovery
 

Gain critical understanding of the industry and competition.

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customer understanding

Uncover deeper target audience insights that surprise and inform.

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strategic thinking

Map the course from overall vision to the individual customer journey.

 
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Designing Customer Experiences


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Designing Customer Experiences


A master plan for engagement.

With knowledge of customer needs and desires secured, we work with your team to develop a detailed blueprint for the total customer experience with your brand. At the high level, we create an overall program architecture. At the human level, we design the compelling experiences that bring powerful engagement to life.

 
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Program Concept and Architecture

Strategies for campaign/experience architectures, digital marketing concepts
and new products

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Brand Development
 

Defining and designing
the brand, visually and experientially

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journey
design


Designing the optimum journey across multiple channels of the
marketing program

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Creative strength
 

Exceptional visual design
and copy writing deliver persuasive brand experiences at every stage of the
customer journey

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Applying Advanced Data Expertise


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Applying Advanced Data Expertise


Opportunities abound in the data.

Using data expertise and cutting-edge technology as essential drivers, we orchestrate successful customer journeys by expertly identifying customer needs, predictive behaviors and the best actions organizations can take to engage customers most successfully. This is customer-centric marketing at its best, applying integrative logic and our decisioning engine at any touchpoint with your brand.

 
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DATABASE DEVELOPMENT AND SUPPORT

Building, maintaining,
and enhancing customer databases and CRM systems

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CUSTOMER ANALYTICS AND PROFILING

Deep data analysis and
data modeling

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TARGETING AND SEGMENTATION


Applying advanced data modeling techniques to identify high opportunity market segments and
target groups

 
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Delivering the Journey


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Delivering the Journey


Touchpoints of a meaningful relationship.

Ascend brings our experience and insight to all channels of customer engagement, connecting you effectively with your customers at key touchpoints for an extraordinary experience wherever they are in their journeys. We expertly command the advantages of social media and other digital channels, deliver effective email and direct mail campaigns and work side by side with sales teams and call center staff to ensure every customer interaction yields a quality, on-target brand experience.

 
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 Web Marketing
 

Website development,
online advertising, and
digital integration

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Content Marketing

Content development, curation and program management

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Email and
Direct Mail

Delivering email and
direct mail programs,
and managing integrated communications streams

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Social Media
 

Implementing social media platforms, managing ongoing programs, and monitoring audience response

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Mobile

 

Design and implementation
of mobile web, web, app,
and advertising

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Sales and Service Channels

Equipping, training, and motivating sales teams and call centers for improved customer handling

 
 
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Optimizing Performance


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Optimizing Performance


Measure. Optimize. Repeat.

Customer engagement doesn’t end with brand interaction. It’s a dynamic process requiring continual learning and enhancement after each cycle of experience. Diligent tracking, measuring and fine-tuning where needed – we deliver closed-loop performance management to ensure our clients’ engagement strategies are fully optimized on the journey to true customer engagement.

 
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Program / Campaign Assessment

Campaign, media and
web analytics to identify performance improvement opportunities

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Dashboard Development and Support

Developing and maintaining integrated dashboards to support team performance

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Performance Management
 

Facilitating and supporting the performance management function for marketing and sales departments

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Channel Optimization
 

Assessing and monitoring channel performance to optimize efficiency