What does a new breed of marketing services provider look like? It looks just like Ascend – capturing and analyzing data, aligning it with marketing goals, uncovering behavioral history, deploying cutting-edge customer journey platforms, architecting and delivering the journey, evaluating and optimizing performance quickly. Altogether, delivering end-to-end services for to support every step of your customer engagement strategy.
Powerful customer engagement can only happen when you gain a complete understanding of the landscape – the industry category, target audience, product positioning, brand goals, customer lifecycle insight, strategic objectives. Discovery is the foundation of the value we bring to your brand.
Gain critical understanding of the industry and competition.
Uncover deeper target audience insights that surprise and inform.
Map the course from overall vision to the individual customer journey.
With knowledge of customer needs and desires secured, we work with your team to develop a detailed blueprint for the total customer experience with your brand. At the high level, we create an overall program architecture. At the human level, we design the compelling experiences that bring powerful engagement to life.
Strategies for campaign/experience architectures, digital marketing concepts
and new products
Defining and designing
the brand, visually and experientially
Designing the optimum journey across multiple channels of the
Exceptional visual design
and copy writing deliver persuasive brand experiences at every stage of the
Using data expertise and cutting-edge technology as essential drivers, we orchestrate successful customer journeys by expertly identifying customer needs, predictive behaviors and the best actions organizations can take to engage customers most successfully. This is customer-centric marketing at its best, applying integrative logic and our decisioning engine at any touchpoint with your brand.
and enhancing customer databases and CRM systems
Deep data analysis and
Applying advanced data modeling techniques to identify high opportunity market segments and
Ascend brings our experience and insight to all channels of customer engagement, connecting you effectively with your customers at key touchpoints for an extraordinary experience wherever they are in their journeys. We expertly command the advantages of social media and other digital channels, deliver effective email and direct mail campaigns and work side by side with sales teams and call center staff to ensure every customer interaction yields a quality, on-target brand experience.
online advertising, and
Content development, curation and program management
Delivering email and
direct mail programs,
and managing integrated communications streams
Implementing social media platforms, managing ongoing programs, and monitoring audience response
Design and implementation
of mobile web, web, app,
Equipping, training, and motivating sales teams and call centers for improved customer handling
Customer engagement doesn’t end with brand interaction. It’s a dynamic process requiring continual learning and enhancement after each cycle of experience. Diligent tracking, measuring and fine-tuning where needed – we deliver closed-loop performance management to ensure our clients’ engagement strategies are fully optimized on the journey to true customer engagement.
Campaign, media and
web analytics to identify performance improvement opportunities
Developing and maintaining integrated dashboards to support team performance
Facilitating and supporting the performance management function for marketing and sales departments
Assessing and monitoring channel performance to optimize efficiency