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Your partner in today's specialty food marketplace. Welcome to Ascend Lab.


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Your partner in today's specialty food marketplace. Welcome to Ascend Lab.


 

The specialty food market is a maze.
Do you know how to navigate it?

Your success starts with an excellent product—healthy, tasty, attractive. Expanding on that success is likely to take you into unfamiliar territory. Marketing, packaging, production, distribution—these are just a few of the areas that must be executed with excellence to ensure victory.

Ascend Lab has the key to the specialty food market maze. We will help you get through it all as effectively as possible.

 
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What We Do


Ascend Lab offers a comprehensive portfolio of support services to specialty food businesses. With a keen understanding of what it takes to grow in today’s marketplace, we will help you stay on the right track all along the way and deal with obstacles that can slow you down or just stop you outright.

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What We Do


Ascend Lab offers a comprehensive portfolio of support services to specialty food businesses. With a keen understanding of what it takes to grow in today’s marketplace, we will help you stay on the right track all along the way and deal with obstacles that can slow you down or just stop you outright.

Our Specialties

 
 

MARKET OPPORTUNITY ASSESSMENT

Get a clear understanding of the niche that
your specialty food product can fill.

 
 

BUSINESS PLANNING

Create the business model that
covers all the bases.

 
 

SALES & DISTRIBUTION

Put your product where it needs to be to get the
attention of the right retail outlets.

 
 

PRODUCT CONCEPT & PLANNING SUPPORT

Lay down the strategy that fits your business and
aligns with your market niche.

 
 

PRODUCT & PACKAGING DEVELOPMENT

Get top of the line design and packaging
expertise in your corner.

 
 

MARKETING LAUNCH SUPPORT

Put a comprehensive marketing and
promotional initiative into play.

 

 
 

Meet Our Experts

From initial market assessment to expansion of your product into the new outlets, Kenny Chandler and Rich Herbst cover all aspects of making a successful specialty food brand. Each has over three decades of experience focused on developing and launching specialty foods. Together they offer a full 360-degree service portfolio to help you find your way through the many obstacles to profound growth.

 
 

Kenny Chandler

Rich Herbst

Tina Schweiger

Topper Pardoe

 
 

 

Ascend Lab – Our Thinking

HOW TO ENGAGE WITH YOUR CUSTOMERS VIA CONTENT MARKETING

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HOW CAN BRANDS CREATE UNFORGETTABLE EXPERIENCES?

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INSIGHTS FROM THE 20TH ANNUAL KPCB INTERNET TRENDS ANNUAL REPORT

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WHAT SEPARATES HIGH-PERFORMING MARKETERS FROM THE PACK?

Read More →

 
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Before you engage your customer, engage Ascend.


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Before you engage your customer, engage Ascend.


Kenny Chandler

469.688.9824


 
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